The cannabis industry is expanding at an unprecedented price, reaching $6.7 billion in sales in 2016 and is set to grow to $50 billion by 2026. While it may still feel like this sector is reasonably new (at the very least legally), the level of elegance in the design and marketing of cannabis brands is rapidly increasing. Cannabis lovers currently appreciate the method marijuana has been manicured, the density of the bud, and the way it looks in a container. Plus, cannabis product packaging is every little thing.
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Contending in the Retail Environment
With competitors on the rise and law in change from state to state, there is a lot to consider when developing their item packaging, and marketing. The high quality of your item alone is not nearly enough – you must get hold of the focus of and educate the customer within the retail environment to increase your market share and make meaningful sales. With this in mind, we have actually put together some must-know items of info that work straight with the cannabis industry on a daily basis.
Branding is secret
The marijuana packaging in the cannabis market is reasonably similar in shapes and size across brand names – from Mylar bags and pouches to jars. Because of these similarities, well-crafted branding is the best method to stand apart amongst the hinge on the shelf. Adding print straight to your product packaging or connecting a vivid label is an outright necessity to appeal to customers. Make sure that your branding is cohesive across items, and that you make a strong impression. That does not imply your product requires to be the “loudest” one on the shelf – several cannabis brands are going with clean and easy appearances, which equates to an easy option for customers. Customers will certainly often select the product with the far better branding and link it with better.
Let Your Item Promote Itself
Numerous budtenders may not have actually tried the item you are marketing, and as a result might not sell it very well. By improving your product packaging with content that can be scanned through smartphone and linked to your firm website, extra item info, consumer reviews and more, potential buyers can discover more about your item right in the retail environment while they have it in their hand or while viewing your screen behind the counter. Linked content provided at the best moment can be the extra piece of education needed to convert a prospective consumer right into a fan.
